FedEx


Design Brief June 1st, 2016
Color Palette
Brand and business summary

We are consistently ranked among the world’s most admired brands and employers. More than 300,000 FedEx team members are absolutely, positively focused on safety, the highest ethical and professional standards, and the needs of our customers and communities.

Target audience

Small to medium size business owners 25 - 45 based in US, Asia, and Europe.

Values to communicate

Trust, Reliability

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